If you’ve got a website, chances are you’ve heard of Search Engine Optimization (SEO). This process is where specialists optimize your site or profile on an internet search engine (like Google). Optimization is a multi-step process that involves keywords, image tagging, titles, descriptions, and much more. The goal of SEO is to rank your page higher on Google’s search results page so that more clients can find your online business profile or website by getting help from professionals such as Dallas SEO Company. SEO can be broken down into on-site SEO and offsite SEO. So what’s the difference between the two?
What’s onsite SEO?
Onsite SEO is the part that makes your profile page “search engine friendly.” This is to gain the reader and the search engine itself. The most popular search engine, Google, has the language it uses to understand that a website’s content. The more of the language on the page, the more information they can get to know what your website is about. The better your content is, the higher your ranking on Google will be.
Setting up on-site SEO isn’t difficult, but it is important to do it correctly the first time. The titles and descriptions of your site are the first things Google reads when it scans the page. The more of Google’s preferred “language” is included in these titles and descriptions, the easier it is for them to understand. So how are they optimized? Through strict character limitations, reduction of keyword “stuffing,” and related words for your company. For instance, if you’re a landscaper, a fantastic name might be “finest landscaping services.”
After descriptions and titles are cared for, Google moves to the content on the page.
Including headers, image text, and availability functions. Like titles, these components should have relevant keywords included, even images. By describing to Google why a picture belongs to a webpage, Google can better understand the content. Possessing no broken links, misspelled words, or unrelated phrases result in great content.
Essentially, you’re dotting your I’s and crossing your T’s. Interesting, unique, relevant content is vital for every part of a web site. The better that this content is, the greater Google will rank this site. This is the way SEO works.
What is offsite SEO?
Offsite SEO is just as important as onsite but serves a much different purpose. Offsite SEO is the way you market and present your website on Google (in a way that is not advertisements). Offsite SEO is free and begins by building links. Ideally, you want to use natural links. If Google thinks you are attempting to match their system using unnatural links or selling links to raise your rank, they will issue punishment.
So how can we make natural links? Well, you do not. Other websites that find your content interesting will discuss your link. This means is that you should actively encourage others to share, like, or send your hyperlinks to other users. You might also collaborate on projects to make mutually beneficial link sharing systems. The more your website is mentioned on different pages, the better your website will rank. Think of it as the internet’s “word of mouth” system. There are several steps you can take to do offsite SEO. These include commenting on other websites, writing guest blog posts, social websites marketing, and much more.
Onsite SEO was listed first intentionally. The better your Onsite SEO is, the better your offsite SEO will be. In ioVista Inc, we do both onsite and offsite SEO so that your page can rank highly on Google and will stay on the page. This process can take time, but it’s a worthy investment. Returns from SEO may be a lot less than in an ads campaign, however the effects of SEO last eternally and make sure your site’s standing remains solid and trusted. Together with our different services, both are contained.
For both offsite and onsite SEO, a high-performance site is essential. When you combine ioVistaInc, our Search Engine Optimization experts ensure your site is at its peak performance. Whether your business is a startup or an established enterprise – we have the experience, resources, and know-how to create the most effective site that fits your needs, your budget, and your brand. Please take a look at our work and services and let us know how we can help your business reach new heights.
Mike Patel is a digital marketing enthusiast, innovator and President of a leading Digital and E-commerce Development Agency in Dallas, Texas. Mike holds a BS, Computer Science degree from Wayne State University and is a key player in the E-commerce development and digital marketing industry since 2004. The scope of technology in his extensive experience of more than 15 years ranges from Magento, Shopify, BigCommerce SEO (Search Engine Optimization), PPC (Pay Per Click) management, E-commerce SEO, Google Shopping Ads and more.