Voice search is a new technology that allows you to search for things online using voice prompts. Although it’s been around for 11 years, its use has only taken place recently.
It is estimated that using voice will reach 50% by 2020.
Positioning your Company on the fast-approaching voice-first globe
Smartphone adoption has skyrocketed, so leading to significant changes in the search landscape. We are quickly becoming a voice-first world concerning searches.
Besides, as businesses adopt e-commerce platforms in droves, you don’t have any option but to play safe by optimizing your articles, site, and whatever else to keep up with the changing times.
The scramble for the limited number of customers is actual. Additionally, you don’t wish to miss the piece of the pie.
So how do you optimize voice hunt and wearable technologies to acquire a competitive advantage over your clients?
- Come up with a great plan of action
As the usage of voice to get search increases, you need to accommodate your business to both current and future voice search requirements. That usually means you have to develop a plan. You need to evaluate each of the keywords you’ll need, your existing content, and future demands. Then you need to generate fresh content.
- Get listed online
This is very good for you whether you’re a local enterprise. But if you are not, you’re free to bypass this one. If you’re local, one of the ways to get ready for voice hunt is by making sure that you have been listed on the internet.
For one, if you are selling wearable technology products, you know that they have limited display sizes. In any case, smartphones utilize voice assistants — for example, Google Assistant for Android and Siri for Apple devices.
Contrary to Google’s text search results, the supporters can’t show up search results especially for local companies. Instead, they show business listings first. Well, in step you aren’t optimizing your site.
- Research your keywords
Recall your customers will be using voice search and not keywords. This means you’ll have to deal with increased keyword length because of the nature of human communication. Dallas SEO will help you to find the best relevant and local keywords for your business.
So instead of targeting a keyword like “pineapple birthday Cake”, you have to focus on something like “do you know of any reputable vendors for pineapple birthday cakes?” Voice is not about providing you results choices but rather it directs you to your product’s action.
If you’re still stuck about it, you can invest in great SEO Software to help narrow down into specific keyword series that will work for your site.
- Optimize for local search
After you have done your local listings and created local content, you need to optimize your list and also the content for local search. Most voice searches target information regarding paces that somebody needs to visit. For example, it could be about “best places to buy fast foods in New Jersey” or possibly “Fast food places in New Jersey”.
- Reduce page loading time
Every clever SEO understands that page loading speed is one of those most important ranking points out there. And, with the increased amount of digital content (with voice) online, the faster your website load will be a determining ranking element later on.
As per a study conducted by Backinko, sites that have simple, easily digestible chunks of content rank better on the first pages of SERPs. The same study also found out that Google (and, in extension, search engines) favored web pages with low loading times.
- Use long-tail SEO
While using long-tail keywords isn’t as popular as it used for some time ago, it one of the perfect ways for optimizing your site for voice searches.
There are two main reasons why it works like a charm. One is, voice searches are made through a significantly longer series of text. Secondly, smart assistants are designed to deliver answer-like responses for all questions we make.
As a result, the use of long-tail SEO helps us optimize for featured snippets. Consequently, it will always send you directly to the very top of the search results.
- Target your audience’s questions.
Most voice searches are in the kind of questions. Think about the queries people make to Alexa, Siri, or even Google Assistant. They are all in the shape of questions. For instance, “How should I bathe my dog?” Such questions. Always make certain that you have the right content that fits your audience’s activities.
- Produce voice-search friendly articles
Always make certain you have produced easy-to-read, conversational content. For an automatic voice to read, ensure that you have something written in 9th grade.
- Produce more neighborhood content
Quite a lot of voice hunts are for local content. By producing locally relevant content that caters to the local needs of your people goes a very long way to enhancing your SEO to get voice-search and wearable tech. However, your company doesn’t need to be local for you to produce local content.
You can also dish-out tons of local content that will help attract more visitors to your company despite where you are.
- User experience is everything
Unlike using the regular SERPs, voice search concentrates on a single site for querying. Ensure that the voice helper will be able to access all of the information you need quickly. That also means your site needs to be mobile-friendly, fast, and HTTPs secured.
- Use schema and structured formatting
In among Backlinko’s study, they discovered that about 40.7% of All Google voice replies came out of a Google Featured Snippet. Sometimes referred to as quick answers, these answers are summaries from selected sites and frequently include a URL to the origin of the information.
To your website to be featured, you have to make sure that you are providing succinct answers to the questions are mostly answered by your viewers.
- Do not relent on regular SEO
When you focus on creating great content and doing your old school SEO, you are also likely to do well in voice search too. That’s the reason why websites that have high social participation, better rankings, and high domain authority do better in search.
Voice is becoming the next great sensation from the search industry. For businesses to remain on top in 2020, they must have the ability to perform better voice search SEO on top of their regular SEO for that you can get the best SEO services from SEO Dallas.
Mike Patel is a digital marketing enthusiast, innovator and President of a leading Digital and E-commerce Development Agency in Dallas, Texas. Mike holds a BS, Computer Science degree from Wayne State University and is a key player in the E-commerce development and digital marketing industry since 2004. The scope of technology in his extensive experience of more than 15 years ranges from Magento, Shopify, BigCommerce SEO (Search Engine Optimization), PPC (Pay Per Click) management, E-commerce SEO, Google Shopping Ads and more.