However, there is another method that requires even less investment and can bring even greater returns: e-commerce search engine optimization, or SEO for e-commerce. You can increase the number of people visiting your site and make it more popular than your competitors. Education in this area is a must for any entrepreneur, new or old. Here are some details about eCommerce SEO services.
What is eCommerce SEO?
SEO refers to the process of improving the visibility of your website on search engine results pages. This does not include paid search engines results placements such as Google AdWords. It refers to search results that the engine organically generates for any given keyword.
We will let you indulge us as we say the obvious. Online shoppers don’t just type random URLs to search for unknown websites. They would not be able to find them all day. Google, Yahoo, and all other digital directories are able to instantly scan through millions of websites.
SEO is more than the above-mentioned process. SEO is more than just the process of convincing search engines that your website should be at the top for the most relevant searches.
How SEO works
Search engine algorithms don’t like being persuaded. You cannot exploit their desires. They only have one purpose in life, and that is to fulfill the mission they were created. You must give them something they will love if you want them to favor your website. Your website must be retooled to meet the algorithm’s requirements. It should also comply with all the other millions of websites competing for the first-page status.
These changes can be significant, like simplifying your website layout to make it easier to navigate or increasing security. As you can see, these changes often provide many benefits beyond SEO.
You need to be aware of the subtler changes that you can make to your strategy, such as alterations to metadata and tweaks to website content. Although they may not be obvious, search engines are aware of them and can reward or punish you as they wish.
These details can be identified and optimized to the algorithm’s liking. This will give your pages higher rankings. If you do your best, they may even be at the top. Make full use of your eCommerce platform’s SEO and marketing features.
Popular Ecommerce SEO Services
SEO Site Audit
An SEO site audit: This is where a person or program examines a website to find any problems that could lower its SEO value.
How it works: An audit can look at many elements in order to evaluate the website’s SEO. These include technical details such as page speed, crawl ability, and canonical tags, as well as the content of pages (use keywords, inbound hyperlinks, metadata).
It is essential: Without knowing the exact problem, you cannot begin to solve it. It is in the first place. Audits of SEO sites can provide valuable insights into what is working and what needs to be improved. Audits should be done regularly, as performance can change with the implementation of new technologies.
How to do it right: These websites are supposed to be experts in why certain websites rank high in search engines. The best sites should be able to apply their findings to their site. Just search for “SEO site audit” and “SEO audit” in Google. Make sure to use the first non-advertisement result on the first page. What should they look like? The report must be comprehensive but also clear. You should know exactly what the problems are so that you can fix them quickly.
Keyword research: This is the art of determining which combination of terms is most commonly used by search engine users for a particular subject.
How it works: You will need to enter some keywords related to your business’ focus and the items in your inventory. This may take several attempts. The tool will analyze your monthly searches and provide you with data for both those words as well as phrases that contain them.
It is essential: Keywords are key to SEO. It’s not enough to include any keyword you find in your copy, headings, and metadata. You need to include the keywords that are searched for more often than the rest.
How to do it right: Before you can use the tool for identifying keywords your audience uses to find websites like yours, it is important to understand what your site does.
Content Marketing and Optimization
Content marketing is all about the art of writing, and then uploading. Product descriptions, blog posts, informational sections, and other copy for your website.
How it works (for Search Engine Optimization): Search engine algorithms will scan your website for keywords and take note of them. Search engine algorithms may notice a lot of keywords in your website, and many instances of each keyword in the right places. This could indicate that the information is highly relevant to search terms.
It is essential: Each piece of content can provide additional information for your visitors and allow you to add keywords to your website. If your content is well-written, you can increase your domain authority which could lead to higher rankings.
How to do it right: High-ranking keywords should be an integral part of your website’s foundation when you add content. Incorporate them into the first 100 words of the text. Include them in the meta title, meta tags, and at least one heading.
Link building: Anything that requires other websites to add hyperlinks linking to yours.
How it works: Search engines pay attention to the hyperlinks on other pages when crawling and indexing a page. This indicates that the page is trusted: users find it so useful that they will direct their visitors to it. This “authority” can help you rise to the top of search results pages.
It is essential: The highest-ranking websites with keywords are not given by search engines. Your rank is largely dependent on your authority. The more authoritative you are, the higher your rank. The algorithms will begin to view you as an authority if websites of high authority link to your site and raise your rank accordingly.
How to do it right: First, create high-quality content readers will find engaging, informative, and trustworthy. You must provide a reason for other websites to link you. Reach out to other websites that might be interested in linking to yours. You may not be their colleagues, but they don’t have to do anything for your website.
Website optimization is also known as “on-site SEO” and involves making changes to your website that will improve SEO. Interlinking is a way to build links to pages on your website. Meta tags and headings can be modified to include keywords. Robots.txt files are text files that tell search engines how to crawl websites.
How it works: We mentioned at the beginning that there are many tweaks and modifications you can make to your site that will increase its SEO value. These alterations have incremental effects, so each change is an improvement.
It is essential: Every little bit counts when it comes to SEO. If you apply the same tweaks to all pages, it can make the difference between appearing on Page 1 or being relegated from Page 2.
How to do it right: Programs such as Yoast are available. WordPress These programs can help you pinpoint the areas where you can improve. Even better, these programs can be used over time to help you identify problems on your own.
All eCommerce SEO Services Are Important to Work Together
SEO strategies should be optimized to maximize your return on investment. If so, then your approach should integrate all of the different SEO services mentioned above. Each one can make a significant difference to your site’s standing, even if you only use one. One may not be sufficient to provide all the information and resources you need. If you combine all the resources with a systematic and coherent approach to SEO, your chances of reaching the top of the search engines will increase.
DIY vs Hiring
You can try improving your SEO by yourself. You can find many resources and programs that will help you do this, and most of them are free or very affordable. Although you might be able to accomplish a lot on your own, it may not be enough for your site to appear in the search results. This is especially true for people who don’t have the necessary knowledge to code and program. That is why more complex SEO work is required.
A team of SEO professionals can help you improve your ranking on search engines. These experts know exactly where there is room for improvement and how best to optimize your website. These professionals can help you solve problems that you didn’t know existed, and also address problems that you didn’t know you had. Signing up for their services will set you back a little, as you might imagine. The ROI potential is huge, and if they do their jobs well, you might find more visitors, better conversions, and a stronger reputation.
Your website’s SEO value could be a hindrance or an asset. Anything you can do to improve it will only benefit your business. You should now have a better understanding of how SEO works and how multiple services can help you. These practices and knowledge should be incorporated into your overall strategy as soon as possible. You might be amazed at the ROI and how it affects the future of your store if you do it correctly or hire professionals to do it for you.
Mike Patel is a digital marketing enthusiast, innovator and President of a leading Digital and E-commerce Development Agency in Dallas, Texas. Mike holds a BS, Computer Science degree from Wayne State University and is a key player in the E-commerce development and digital marketing industry since 2004. The scope of technology in his extensive experience of more than 15 years ranges from Magento, Shopify, BigCommerce SEO (Search Engine Optimization), PPC (Pay Per Click) management, E-commerce SEO, Google Shopping Ads and more.