Nearly 85 percent of internet users in the United States watched online videos in 2018. Furthermore, videos would be the 2nd most popular form of content among marketers following visual images. Approximately 63% of entrepreneurs utilized them in their articles strategy in 2018 as compared to 57% in 2017.
A bar chart entitled: “Commonly used kinds of content “Showing that visual images will be the most utilized with 80 percent of the share. Followed by Videos with 63%Then, Blogging at 60%, Live video at 35%, and Podcasting at 9%.
What is more?
Nearly 95 percent of marketers planned to boost their budgets for videos for their content marketing activities in 2020. You can also hire SEO Dallas to boost your traffic and sales on your website. All of these statistics indicate that video content is advantageous for marketers and their use is growing.
So what types of videos are there at your disposal? Well, there is:
- Explainer videos
- Live streams (Facebook live / IGTV / YouTube live streams / Twitter Periscope)
- Product videos
- Podcasts (filmed or uploaded as video)
But how can these videos help boost your earnings? Let us find out.
How Does Video Content Marketing Boost Your Sales?
Here is how video content may fit neatly in your marketing strategy:
- Video content is what people search for in 2020.
One of the reasons why videos can help you grow your sales is that people want to consume videos. According to a study, 53% of people wish to see more movies in the future. When you create video content, people will be more likely to see it compared to other kinds of content.
Due to the increased demand for videos, there is a greater chance that your video marketing is going to be viewed by your target audience. When they visit your branded content, they could end up following and buying from you.
What is more?
Nearly 62% of people consume videos thoroughly as compared to 48% who consume social networking photos completely.
When consumers pay more attention to your content, brand awareness and product awareness will begin to soar. It does not take a genius to realize that this is the way to better sales figures. Actually, 80% of entrepreneurs said that video content has helped them boost their sales.
However, to improve the odds of individuals engaging with your video marketing strategy and buying from you, it’s important to create high-quality content. For this, you need to be able to shoot and edit videos well. To do this efficiently, you can use a good excellent camera and video editing tools.
- Video content advertising must be helpful.
Ultimately, the prime purpose of your content advertising efforts needs to be to provide valuable information to your viewers. If you’re unable to do so well, you may wind up losing a lot of prospective clients.
But that is not the only thing which matters.
People are pressed for time in today’s fast-paced life. This will make it challenging for them to read through large blocks of text. In reality, 73% of respondents in a poll said they had less time to devote to research and reading. However, 51% of them were prepared to watch videos for 5 to 20 minutes.
Videos may deliver valuable data in a short time as opposed to lengthy blog posts. This could enable you to get the attention of your viewers and convert them into clients also.
- Supercharge your emails with video marketing.
Email marketing is one of the best methods of promotion. In fact, for each dollar spent on email marketing, marketers can make $40. However, you may further optimize your email marketing campaigns to make more sales from them by adding videos.
When you add videos to your emails, they could save the recipient’s time. Additionally, via videos, it is possible to communicate your information in a shorter duration and better.
What is more?
Due to the engaging nature of movies, folks can wind up dwelling on your email for more. This, then, may prompt them to click on the CTA (call to action) button and also buy from you. As a result, you guessed it, it is going to help boost your sales.
- Using video marketing on your landing page.
Video content marketing can be particularly helpful when you do it on your site. In fact, 87% of marketers stated that videos have improved traffic to their sites.
But that’s not all.
The engaging nature of videos means that people will spend more time on your webpages and website too. In fact, 81% of marketers in a study said that using videos in their marketing content has significantly increased the average time that people spend on their websites overall.
But what does this mean in terms of sales?
When visitors spend more time on your site, they’ll be more likely to discover your merchandise and comprehend them. As a result, they might become inclined to purchase them. This, then, can help increase your sales.
And do so.
If folks spend more time on your website, it raises their time-on-site and reduces the bounce speed. This will impact your SEO positively. As a result, your website may start growing up Google in the search engine results pages (SERPs) too. This will grow your website traffic click-through, and then it’s down to you to optimize your conversion rate, but having more users on your landing page, will make that task much easier.
- Leveraging Videos on Social Media
Social media has over 3.8 billion consumers and the rise of video-oriented platforms like YouTube and TikTok says a lot about video marketing trends. YouTube is the most popular platform for video marketing with over 85% of marketers using it in 2019.
By uploading videos on social networking, you can reach out to a huge audience. This can enable you to increase your sales because 84% of customers say that they have been convinced to buy a product or service after watching a brand’s video.
People are 2x more likely to share videos with their buddies as compared to other sorts of content. As a result, you can expect increased reach and earnings from video content marketing on social media.
But with all these videos flooding social websites, you need to get creative and create high-quality videos. This procedure can be time-consuming and may require some specialized experience also.
To simplify it, you can leverage tools that don’t require you have specialized know-how. Consequently, even as a small business owner or solopreneur, you can create videos that are striking or you can also get help from SEO Dallas.
Alternatively, you can curate high-quality videos from our stage
Leverage live video to win extra loyalty points.
Live videos are no longer the new kid on the block from the videos marketing world, social media videos, specifically, have grown and grown in popularity since 2015 (where they had begun to take-off). Now, if your marketing efforts don’t include live video, of some kind, then you’re seriously missing out on opportunities to connect with your followers.
These kinds of videos are best for instantaneous, reactionary product upgrades on social media. You can conduct flash deals, create a buzz about a new solution, attribute, or forthcoming event, you could even conduct Q&As or AMA (Ask Me Anything) fashion videos which help form those really powerful bonds with your potential clients.
This form of real-time marketing strategy could be called upon regularly whenever you want a new injection of traffic or engagement. In fact, the more you go live, the more you are going to get back from your video advertising efforts.
OK, so you receive this is important, but where the hell would you begin, right?
This blog post is not about live video production, so I’m not likely to go too in-depth, but here are a few factors.
Video production tips to get you started with video content marketing.
- Have a script/storyboard — know exactly what you are likely to say/do.
- Organize the b-roll footage and audio you’ll have to catch (if appropriate).
- Experiment with, and test, your lighting before getting the shot.
- Use a correct stand or lapel mic, instead of built-in microphones that pick up a lot of ambient sounds. You need crisp and clear audio.
- Less is more about editing effects and transitions. Keep it simple, to begin with.
- Choose royalty-free audio and stock audio. You can find this from a lot of sources, but a couple of hot options are Epidemic Audio and Incompetech.
- Do not be concerned about making it ‘ideal’ at first. Just product content and trust me, it’ll come naturally to you after a little training and expertise.
Final thoughts before focusing on your new video approach
Video content marketing is a good way to grab the attention of your audience and engage them. The requirement for videos is increasing and by keeping it up, you’ll be able to find takers. Also, you can convey valuable information via videos in a brief period. This could help boost your chances of getting clients.
By incorporating videos into your email and social networking marketing campaigns, you can increase your engagement and sales too. Even adding them to your site can maintain your visitors to your site for longer, and that, in turn, will be able to help you enhance your revenue.
Mike Patel is a digital marketing enthusiast, innovator and President of a leading Digital and E-commerce Development Agency in Dallas, Texas. Mike holds a BS, Computer Science degree from Wayne State University and is a key player in the E-commerce development and digital marketing industry since 2004. The scope of technology in his extensive experience of more than 15 years ranges from Magento, Shopify, BigCommerce SEO (Search Engine Optimization), PPC (Pay Per Click) management, E-commerce SEO, Google Shopping Ads and more.